Digital
Marketing is Topic of Discussion among business owners, Business and sales
managers, Search Engine marketers and Search Engine optimizer. Gone are the
days when offline-marketing were Sufficient for business advertisement and
promotion. The time has changed and one must blend conventional Marketing
Strategy with Digital Marketing to tap full Potential of business Marketing and
advertising.
Digital Marketing
Courses Syllabus
Search Engine Basics
- What is a Search Engine?
- How do Search Engines Work?
- Understanding Website, Portals, Directories
- Search Engines v/s Directories
- Major Search Engines and Directories
- What is Page Rank?
- The Major Search Engines
Website Architecture
- Domain Name & Components of a Web Site
- Search Engine Friendly Title
- Search Engine Friendly Descriptions
- Search Engine Friendly Keywords
- Search Engine Friendly Content
- Search Engine Friendly Meta Tags
- Keywords Research and Analysis
On Page Optimization
- SEO Techniques
- How to promote home page
- Promoting inner pages of the website
- Meta Tags
- Meta Description
- Meta Keywords
- Header and Footer
- Keyword Density Analysis
- Optimizing website content
Advanced Section
- Canonical / 404 Implementation
- Google webmaster tools
- Creating HTML and XML sitemaps
- Creating Robots file
Blogging
- Understanding blog architecture
- Creating a blog
- Blog Submission
- Blog Marketing
Off Page Optimization
- Search Engines submission
- Local Marketing
- Directory Submission
- Blog Submission and Marketing
- Article Submission
- Free Classifieds
- Press Releases
- Link Building
Social Media Marketing (SMM)
- Understanding Twitter Framework
- Customizing Twitter Design
- Promoting web site through Twitter
- Creating Facebook Fan Page
- Facebook Marketing
- Fan Acquisition
- Understanding different Social Media activities
- Creating RSS feeds
Courses
Fee and Duration
- DURATION: 3 Months
- CLASS: 3 Days in a Week
- Rs.6,500/- (One Time Fee)
- Rs.7,000/- (3,500/- each in 2 installments)
- Mode of Training: Classroom/Online
.
